Apple Case Study - 1250 Words

Running Head: Apple Case Study Case Study: Apple Davenport University July 5, 2011 Overview When looking for great employees Apple strays away from the norm. Instead of looking for great salespeople who have a great track record of using sophisticated technology Apple has decided to do it differently. They look for people who love their product and enjoy using it. Apple is looking for people who, â€Å"isolate true enthusiasm and believe in the Apple products† (Jason Colquitt, 2011). Black cards are the new invention at this company. Apple has a new strategy to have their people hand out black cards t employees at other organizations. These cards have the apple emblem and have something written on each side. On the front of the†¦show more content†¦We first must look at their organizational behavior. Organizational behavior is a field of study devoted to understanding, explaining, and ultimately improving the attitudes and behaviors of individuals and groups in organizations (Jason Colquitt, 2011). Now by Apple going into other corporations and handi ng out their black cards that is just making their employees think poorly about the corporations they work for; thinking there is better out there. To some, Apple’s behavior can be considered good, hard-nosed business, but to most it is considered to acting unethically. By developing this black card strategy Apple is not just trying to hire anyone, they are trying to steal employees from other companies, so they already know they will be good for the job. Apple really needs to take a step back and look at their behavior. They need to find the correlation between their actions and other organizations. The type of organizational behavior being displayed here by Apple is the method of intuition with a bit of experience. It is obvious that their strategy is working and there experience tells them so. That does not make it right though. They are still costing other organizations good employees. The job performance showed by their employees is very negative. Apple needs t o go out and get a 360 degree feedback from an outside source. Black Card Training When Apple brings a newShow MoreRelatedStrategic Management: Apple Inc. Case Study Essay1090 Words   |  5 PagesUnit 1 Case Analysis: Apple Inc. GB520 Strategic Human Resource Management About â€Å"Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it hasRead MoreCase Study of Apple1444 Words   |  6 PagesApple Inc. Case Study By: Executive Summary: Apple Inc. is a great computer technology company with a wide range of products that serve to every persons needs.    Not only are their products great but so is their customer service as well.    They are very loyal to their customers needs and are very good about honoring their warranties which are incredible deals.    They are also steadily doing very well with their stocks and their net income over the past years.    With their income up 364%Read MoreApple Case Study3565 Words   |  15 PagesApple Case Study [pic] Table of contents Introduction I – MARKET ANALYSIS A – Personal Computer industry evolution B – Porter five forces C – Apple positioning II – APPLE COMPANY A – History and key advantages B – Four P analysis C – Apple strategy since 1990 D – Apple key success factors and competitive advantage SWOT analysis Conclusion Introduction Apple Computer is an innovative company evolving on the multimedia and high technologyRead MoreApple Case Study6443 Words   |  26 PagesS STRATEGIC PLANNING AT APPLE INC.1 w 909A26 Fabrizio Di Muro wrote this case under the supervision of Professors Kyle Murray and Miranda Goode solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal withoutRead MoreApple Case Study1694 Words   |  7 Pages1. Historically, what were Apple s major competitive advantages? Apple were a very successful company at maintaining competitive advantage over its main competitors, this success can be analysed in more detail using Porter s five forces model which is broken into: 1. The threat of substitute products 2. The threat of the entry of new competitors 3. The intensity of competitive rivalry 4. The bargaining power of customers 5. The bargaining power of suppliers These are the five forces thatRead MoreApple Case Study1340 Words   |  6 PagesApple’s competitive advantage has been product differentiation and premium pricing strategy. Apple is known for offering high-end innovative products. Mike Markkula, investor and entrepreneur, was able to attract a lot of venture capital which allowed Apple to place a significant investment into RD in order to create its premium products. Unlike other â€Å"Wintel† firms that manufacture only hardware, Apple controls both hardware and software placing it into a unique position of providing consumersRead MoreApple Case Study1088 Words   |  5 PagesPlease divide Apple s history into periods and trace the changes in business models that took place over these periods. Apple history is explained in the case history from 1972 – 2006. Apples history is described below, reflecting on the changes in Business Model (how the company generated revenue). The Beginning years, 1976 – 1985: Apple was founded in 1976 and they built a computer circuit board named the Apple I. Within span of 4 years they went to IPO with the help of Venture capitalistRead MoreCase Study in Apple1473 Words   |  6 Pagesâ€Å"Remember the Apple† I. Problem Statement Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on softwareRead MoreA Case Study of Apple1169 Words   |  5 Pagesthink of Apple, they will often talk about their different products or the firms legendary founder Steve Jobs. This is because the company has been focused on providing consumers with next generation technology that addresses their communications needs. To achieve these objectives, they are involved in a number of activities including: the manufacture / distribution of computers, portable music devices / phones and applications to support them. The combination of these f actors has allowed Apple to becomeRead MoreCase Study : Apple Inc.1349 Words   |  6 Pages Case Analysis: APPLE INC.: IPODS AND ITUNES Donna Martinelli TEXAS CHRISTIAN UNIVERSITY September 3, 2014 Table of Contents Executive Summary..................................................................................................3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Defining the Challenge...............................................................................................3 Analyzing the case data....................