Chronic Kidney Disease free essay sample

Economy and Nightlife Essay Example | Topics and Well Written Essays - 1000 words

Economy and Nightlife - Essay Example Today, we can observer various changes and developing patterns that describe the economies of differed nations. Globalization and the development of ventures have prompted another culture of sorts - the mixture of night-life and the MNC culture in different nations, particularly the creating countries that are becoming used to these changes. This social change has realized an effect on the economy and the economic situations, also. This paper endeavors to feature this new marvel and connections nightlife to the development of the economy. The blooming of 'night-life' and such other related marvel occurred during the 1980s, when organizations started searching for over the-fringe activities and started seeing the entire world as a worldwide town. Let us examine the reasons for the development of night-life, so as to grasp its significance and how it has been an instrument of progress in influencing the economy. Initially, the changing structures of the urban communities contributed colossally to the straight setting up of makers and shoppers. For example, the focal market zones of urban communities were cleared and moved to different areas, which prompted a change in the physical structure, yet in addition in the way of life of the urban areas. Later on, this prompted the capital development and rebuilding of urban communities, that cleared path for more prominent potential. Holding tight in numerous urban areas in the mid-1970s the focal business regions (CBDs) spoke to a fixed capital that organizations were amazingly hesitant to discount. This was as far as structures as well as of land. (Harvey, 1985a; 1989). Furthermore, developing rivalry among different urban communities to make an imprint and a picture for themselves, on the national level, yet additionally in t he recently discovered worldwide market prompted various changes. What's more it made strains inside the neighborhood commonwealth as organizers prepared to manage the city as an arrangement of target factors (Hall, 1988) were confronted with thoughts of urban societies and spaces that couple of were outfitted to manage. Thirdly, the blast in utilization and the development of the significance of commercialization prompted this new culture. The urban areas situated themselves in wording fo utilization and not creation, which prompted another rent of social milieu. During the 1980s the (unevenly) revalorized downtown area rose as another scene of structures, undertakings and signs worried about the association and misuse of utilization. This economy of utilization (dissemination and showcasing), in contrast to the economy of the creation and trade of products (assembling and exchange) had an a lot looser relationship to the neighborhood. [Cities and the Night-time Economy, ANDY LOVATT and JUSTIN O'CONNOR]. At last, the recently emanant culture subsequently

Family Support Can Improve an Alcoholics Recovery

Family Support Can Improve an Alcoholic's Recovery Addiction Alcohol Use Withdrawal and Relapse Print Spousal Support Can Improve an Alcoholic or Addicts Recovery Partners Criticism or Encouragement Makes a Difference By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Medically reviewed by Steven Gans, MD on February 29, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on July 17, 2018 PeopleImages / Getty Images More in Addiction Alcohol Use Withdrawal and Relapse Binge Drinking Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery Research into couple therapy confirms that Al-Anons purpose of offering understanding and encouragement to those with drinking problems is a very helpful approach family members can take in dealing with the situation. One study, conducted by William Fals-Stewart of the Research Institute on Addictions at State University of New York at Buffalo, found that men recovering from substance abuse are less successful if they believe their spouse or partner is critical of them, rather than supportive. Criticism Linked to Relapse The study found that of 106 married men studied, those who reported greater criticism from their partners were more likely to have relapsed, regardless of the severity of their drug problem, age or race. Al-Anon is a support group for those who are affected by someone elses drinking. In the preamble which is read at most Al-Anon meetings, it says: Al-Anon has but one purpose to help families of alcoholics. We do this by practicing the Twelve Steps, by welcoming and giving comfort to families of alcoholics, and by giving understanding and encouragement to the alcoholic. Compared to treatments for substance abuse that do not involve spouses, individuals who get couples treatment have much better outcomesâ€"less drug use, fewer arrests, greater likelihood to remain abstinent from drugs, Fals-Stewart said. Half of Men Had Relapsed Other findings of the study include: Of the 106 men in the study, half had relapsed a year after treatment.Most of the men perceived their partner to be moderately critical of them, with only 2 percent saying they were not critical at all, and 29 percent saying they were very critical.Older men were more likely to perceive criticism, as were those involved in more distressed relationships. The study measured the mens perceived criticism, not how much and how often their partners actually criticized them. Fals-Stewart said relapses themselves may increase criticism from a spouse, who may be especially disappointed by the failure of treatment. Individual Recovery May Not Be Enough The well-known family disease approach to alcoholism suggests that all members of the family have been affected by the disease and each member must address their issues individually in Alcoholics Anonymous, Al-Anon, or Alateen. Although individual recovery efforts can be helpful, there is a great deal of research that shows that therapy that includes the family may produce better outcomes. Behavioral Couples Therapy The early research of Fals-Stewart and other investigators has to lead to the development of a therapy approach called Behavioral Couples Therapy (BCT). It is a treatment approach for married or cohabiting drug abusers and their partners which attempt to reduce substance abuse directly by restructuring the dysfunctional couple interactions that frequently help sustain it. Behavioral couples therapy has been found to be effective in multiple studies with a variety of diverse populations in reducing substance abuse and strengthening the family. Greater Relationship Satisfaction Compared to individual-based therapy, couples therapy has been found to: Produce greater reductions in substance useCreate higher levels of relationship satisfactionReduce intimate partner violenceIncrease children’s psychosocial adjustment The BCT approach has also been found effective for patients who abuse drugs, instead of alcohol. Studies have found that the couples approach to therapy is equally as effective when the substance abuser in the family is female. BCT has also been shown to be effective, over individual therapy, for patients receiving naltrexone therapy. Those patients were more likely to take their medication if there were also in couple therapy. When Both Partners Are Addicted Behavioral couples therapy works best when only one of the partners is addicted. When both partners abuse drugs, BCT has not been found to reduce substance abuse or lower the number of abstinent days. It does, however, increase relationship satisfaction. They apparently have less conflict-related to substance abuse, and attempting to reduce their substance abuse may reduce their relationship satisfaction by depriving them of a primary shared rewarding activity, Fals-Stewart wrote. Attempting to address the substance abuse of only one partner in a dually addicted coupleâ€"the most common circumstance, since both partners rarely seek help at the same timeâ€"often creates conflict that may be resolved only through either dissolution of the relationship or continued drug use by the partner being treated. Not for Violent Couples Behavioral couples therapy is not for all couples, however. BCT is not recommended for couples who have reported violence within the past year that require medical attention or if one partner reports being physically afraid of the other. In those cases, the couple is usually referred to domestic violence treatment and the substance-abusing partner receives individual treatment for alcohol or drug abuse. One thing is clear, the chances of an alcoholic or addict becoming abstinent and staying clean and sober increases significantly if family members become involved in the process and help provide a positive environment.

What You Need to Know About the US Senate

The United States Senate is the upper chamber in the legislative branch of  the federal government. It is considered to be a more powerful body than the lower chamber, the House of Representatives. The Senate is made up of 100 members called senators. Each state is equally represented two senators, regardless of the state’s population. Unlike members of the House, who represent individual geographic congressional districts within the states, senators represent the entire state. Senators serve rotating six-year terms and are popularly elected by their constituents. The six-year terms are staggered, with about one-third of the seats up for election every two years. The terms are staggered in such a way that both Senate seats from any state are not contested in the same general election, except when necessary to fill a vacancy. Until enactment of the Seventeenth Amendment in 1913, senators were appointed by the state legislatures, rather than being elected by the people. The Senate conducts its legislative business in the north wing of the U.S. Capitol Building, in Washington, D.C.   Leading the Senate The Vice President  of the United States presides over the Senate and casts the deciding vote in the event of a tie. The Senate leadership also includes president pro tempore who presides in the absence of the vice president, a majority leader who appoints members to lead and serve on various committees, and a minority leader. Both parties —majority and minority—also have a whip who helps marshal senators’ votes along party lines. In presiding over the Senate, the vice president’s powers are limited by strict rules adopted by the Senate centuries ago. While present in the Senate chambers, the vice president is expected to speak only when ruling on parliamentary questions and when reporting the results of the Electoral College vote in presidential elections. On a day-to-day basis, meetings of the Senate are presided over by the president pro tempore of the Senate or, more typically, by a junior Senator designated on a rotating basis. The Powers of the Senate The Senates power derives from more than just its relatively exclusive membership; it also is granted specific powers in the Constitution. In addition to the many powers granted jointly to both houses of Congress, the Constitution enumerates the role of the upper body specifically in Article I, Section 3. While the House of Representatives has the power to recommend impeachment of a sitting president, vice president or other civic officials such as a judge for high crimes and misdemeanors, as written in the Constitution, the Senate is the sole jury once impeachment goes to trial. With a two-thirds majority, the Senate may thus remove an official from office. Two presidents, Andrew Johnson, and Bill Clinton have been tried; both were acquitted. The President of the United States has the power to negotiate treaties and agreements with other nations, but the Senate must ratify them by a two-thirds vote in order to take effect. This isnt the only way the Senate balances the power of the president. All presidential appointees, including Cabinet members, judicial appointees and ambassadors must be confirmed by the Senate, which can call any nominees to testify before it. The Senate also investigates matters of national interest. There have been special investigations of matters ranging from the Vietnam War to organized crime to the Watergate break-in and subsequent cover-up. The More Deliberate Chamber The Senate is commonly the more deliberative of the two chambers of Congress; theoretically, a debate on the floor may go on indefinitely, and some seem to. Senators may filibuster, or delay further action by the body, by debating it at length; the only way to end a filibuster is through a motion of cloture, which requires the vote of 60 senators. The  Senate Committee System The Senate, like the House of Representatives, sends bills to committees before bringing them before the full chamber; it also has committees which perform specific non-legislative functions as well. The Senates committees include: agriculture, nutrition, and forestry;appropriations;armed services;banking, housing, and urban affairs;budget;commerce, science, and transportation;energy and natural resources;environment and public works;finance;foreign relations;health, education, labor, and pensions;homeland security and governmental affairs;judiciary;rules and administration;small business and entrepreneurship;and veterans affairs. There are also special committees on aging, ethics, intelligence and Indian affairs; and joint committees with the House of Representatives. The United States Senate Fast Facts The United States Senate is part of the Legislative Branch of government and is made up of 100 members called â€Å"Senators.†Each State is represented by two Senators elected statewide, rather than by voting districts.Senators serve an unlimited number of six-year terms, staggered in a way to prevent both Senators representing a particular state from being up for reelection at the same time.The Senate is presided over by the Vice President of the United States, who as â€Å"president of the Senate,† is allowed to vote on legislation in the event of a tie vote.Along with its own exclusive powers, the Senate shares many of the same constitutional powers granted to the House of Representatives. Phaedra Trethan is a freelance writer who also works as a copy editor for the Camden Courier-Post. She formerly worked for the Philadelphia Inquirer, where she wrote about books, religion, sports, music, films, and restaurants. Updated by Robert Longley

The Assassination Of President Kennedy - 1491 Words

There is no absolute, 100 percent clear evidence that proves Lee Harvey Oswald’s guilt or innocence of the assassination of President Kennedy (JFK,) but there is much evidence that points towards his innocence, or the fact that he was not the lone gunman to kill Kennedy. Being established a week after the assassination, on the 29th of November 1963, the Warren Commission, after a year long investigation and a singular report, concluded that Oswald had acted alone in assassinating President Kennedy, but there are many sources that attest to the faults in the Warren Commission’s report that prove otherwise, including the Single-Bullet Theory, and Oswald’s capability with the rifle. Reinforced by the controversy that arose, the evidence clearly points towards the fact that either Oswald is innocent, or he did not act alone in the assassination of President Kennedy. During its efforts to frame Lee Harvey Oswald as the lone assassin of President Kennedy, the Warren Commission, failed to examine all the evidence that arose from its investigation, and to prove its case, the creation of what became known as the Single-Bullet Theory was required. However, the Warren Commission’s Single-Bullet theory was contradicted by almost all of the relevant evidence particularly the nature of the injuries caused to Governor Connolly. If the Single-Bullet Theory was false, then it is concluded that either Oswald had at least one accomplice, or he fired none of the shots himself, proven throughShow MoreRelatedThe Assassination Of President Kennedy969 Words   |  4 PagesOn November 22, 1963, President Kennedy was shot in the head by a sniper during a motorcade through downtown Dallas. In the car was his wife, Mrs. Kennedy and governor of Texas, John B. Connally. Witnesses reported that they heard three shots, the first of which killed President Kennedy an d it was speculated that the shots emerged from a building just off the motorcade route. President Kennedy was rushed to the Dallas Parkland Hospital where he received immediate medical attention. Upon the arrivalRead MoreThe Assassination Of President Kennedy Essay1787 Words   |  8 PagesThe assassination of the 35th President John F. Kennedy has solicited more curiosity than any other event during the twentieth century. The assassination of president Kennedy has become one of the most researched events in U.S history and is still thriving today. There have been numerous books, stories, films, research, and much more conducted on and around the events of the assassination. The horrific event was witnessed by hundreds of bystanders whom all qualified as the first people to have beenRead MoreThe Assassination Of President Kennedy s Assassination1831 Words   |  8 PagesPresident Kennedy’s assassination is one of America’s most fascinating and infamous conspiracies. Though we still do not know who is actually responsible, evidence points towards the communistic Cubans as being the killers of our nation’s young president. Even Lyndon B. Johnson, the President inaugurated after Kennedy’s death said, â€Å"I’ll tell you something about Kennedy’s murder that will rock you†¦Kennedy was trying to get Castro, but Castro got to him first.† President Kennedy’s mysterious assassinationRead MoreThe Assassination of President Kennedy Essay478 Words   |  2 PagesThe Assassination of President Kennedy On a late November afternoon in 1963, President John Fitzgerald Kennedy lay dead in Parkland Hospital, Dallas. Texas Governor John Connally was also seriously wounded. In a moment that changed the course of history, the most powerful man in the world had been assassinated. Almost forty years later, John Kennedy remains one of the most recognisable and controversial characters in modern history. More books have beenRead MoreJfk : The Assassination Of President Kennedy1448 Words   |  6 Pagesstruck America after the catastrophic death of the thirty-fifth president of the United States, John F. Kennedy. Kennedy arrived in Dallas with his wife, Mrs. Jacqueline Kennedy, by his side and rode in a convertible limousine behind John and Nellie Connolly through Dealy Plaza. When the motorcade took way through downtown Dallas, shots were fired at president Kennedy soon killing him. The assassination of president John F. Kennedy made questions surface about his death, and when those questionsRead MoreThe Assassination of President Kennedy Essay2450 Words   |  10 PagesThe Assassination of President Kennedy The assassination of President Kennedy in 1963 was a conspiracy against the government, for the government, and by the government. We, Americans, all have to sit back and wonder if an elected official or a Godfather of the Mafia is running our country. Who really has more power? With the assassination of President Kennedy we may have found our dreaded answer, and realized what our nation has become. The assassination of President Kennedy was one of massRead MoreThe Assassination Of President John Fitzgerald Kennedy Assassination865 Words   |  4 Pageswere not born, for one reason. The assassination of President John Fitzgerald Kennedy transpired in Dallas, Texas. His assassination became a topic of controversy as the idea of a lone sniper committing the act was hard to accept. The assassin would go on to die a few days later. Media outlets around the nation were in shock. The local Metroplex stations panicked like everyone else. As a native Texan, correction native Dallasite, I vi ew the Kennedy assassination differently than most Americans. IRead MoreThe Assassination Of President John F. Kennedy1242 Words   |  5 Pages1963: The assassination of President John F. Kennedy is an event in American history that will forever as one of the nation’s darkest days. The brutal murder of the President is seemingly terrible enough, but suspicious decisions of the federal government in regards to investigating the assassination alienated American youths from being able to trust the government, and is partially responsible for the current detachment that many citizens feel towards it. Many things about the assassination do notRead MoreThe Assassination Of President John F. Kennedy1112 Words   |  5 PagesThe assassination of President John F. Kennedy is one of the most memorable days in American history. The Making of Modern America states â€Å"Americans would compare the personal impact of the assassination to Pearl Harbor, and later to the collapse of the World Trade Center in New York† (123). Kennedy’s assassination brought about many conspiracy theories and ultimately begs the question, what if Kennedy had lived? President John F. Kennedy was sworn into office on January 20, 1961. Kennedy and hisRead MoreThe Assassination Of President John F. Kennedy1376 Words   |  6 PagesLee Harvey Oswald and the assassination of President John F. Kennedy November 22, 1963 (Jennings), a day that changed American history, and a day that’s events still haunt the nation of freedom and liberty. Whether it be Jacqueline Kennedy’s pained cries or the hoodless limousine, a piece of this day in history lies in every American’s mind. The assassination of President John F. Kennedy, the thirty-fifth President of the United States of America (Bugliosi 11), to this day has several conspiracies

Clocky Free Essays

string(87) " are many players already in her target market and the barriers to entry are very low\." ANSWER 1. For justifying recommendations with respect to target market segment(s) and positioning option(s) for CLOCKY, I analyze the following: Target market segment(s) 1. CLOCKY should be targeted towards the gift (fun-based) segment based on my analysis. We will write a custom essay sample on Clocky or any similar topic only for you Order Now Exhibit 8 of the case shows that the older the customer, the more inclined he/she was to purchase CLOCKY as a gift for someone else. Younger customers were more interested to purchase a CLOCKY for themselves. Exhibit 8 also shows that the maximum number of counts responding to CLOCKY’s interest to purchase was in the 26-35 age group, and 26. % considered to buy this as a gift. This segment overlapped with the 25-34 year olds who were used to hit the snooze button maximum (57% of them hitting daily) compared to the fastest risers, as mentioned in the case. This segment of people was likely to be the fastest switchers. Exhibit 8 also shows a steady number (896+557) = 1453 counts aged 46 and over with about 63% of intent to purchase a CLOCKY as a gift. These people were likely to be less switchers and could be leveraged upon CLOCKY’s target segment to translate their decision into purchase. To the higher aged persons, CLOCKY is more like Know-Feel-Do (Utilitarian Instrumental Product and buying decision process). Price is a trade-off variable here to them. Here, consumer satisfaction is actually expectation confirmation – and the loyalty is reward for performance relative to competitors. The relationship with CLOCKY is repeat, word-of-mouth, premium. Nanda can greatly leverage upon this relationship to increase CLOCKY’s business while targeting the right segment of people (aged above 45). CLOCKY can also appeal to Feel-Do-Know (Expressive Product and buying decision process), where it is bought of liking and impulse. Price is also a secondary concern here. Here, consumer satisfaction is actually â€Å"brand image self congruity† – and the loyalty is â€Å"affective commitment†. The relationship with CLOCKY is commitment and self-concept advocacy, both of which Nanda can leverage upon while increasing CLOCKY’s business while targeting the right segment of people (aged between 18 and 45). The target segment of gift is also consistent with the consumers’ behavior based on Maslow’s Hierarchy of Needs and Freud’s theory of being motivated by subconscious motivations. CLOCKY can generate a lot of interest through promotion of consumers who feel good about owning a CLOCKY and gifting it to someone of their love, and this can be good for Nanda initially at the time of bringing CLOCKY first to the market. Later on, she can incorporate the health issues (sleep benefit et al) and other value-add features once she has already got a bit of market share as CLOCKY’s start selling. Positioning options: 1. From my analysis, CLOCKY can be positioned initially as a pet-like fun device, good and cute to look at, nice to feel, that helps a person have a funny wakeup. She should position CLOCKY as a human-like funny person who demands attention in the morning and wakes up humans, just like their cute pets. The positioning in the area of gifts can have a very subtle message with the wakeup process. Without even stressing the health-related benefits et al. , Nanda can cleverly push CLOCKY as being both a nice looking human-like gift that in reality helps people overcome their sleep disorders. Even if the health stuff et al is not explicitly mentioned along rigorous medical terms, it is a major benefit that comes with purchasing CLOCKY as a fun gift item. The pitch that Nanda should make while positioning CLOCKY initially in the gift market is to appeal to the aesthetics and fun of the device, at the same time pointing out in the fun way why it makes wakeup so much easier. Based on the target segment of gift (fun-based), Nanda should position CLOCKY to fulfill the basic consumer psychology of the motivation of having a fun wakeup with a human-like pet device. This is a major motivation for consumers and Nanda can beautifully take advantage of this. It’s a sustained, increasing motivation and need for consumers. Based on Maslow’s hierarchy of needs, she can gradually move her customers up the consumer psychology matrix through better communications and positioning, but leveraging on fundamental psychological need of humans will immensely help CLOCKY reach out to masses and help in huge market proliferation. Positioning along the lines that CLOCKY is a product that addresses a basic human need will immense help CLOCKY get its first sales. The willingness to pay high premiums for satisfying this need is hugely advantageous to CLOCKY. Based on leveraging this consumer psychology, Nanda can greatly increase the value of CLOCKY’s brand. Consumers are willing to pay a premium for CLOCKY mainly because of their rational benefits (CLOCKY’s functionality, trust of Nanda, Quality, Familiarity and Availability of CLOCKY), emotional benefits (their personal preference to own a fun wakeup device – CLOCKY) and symbolic benefits (meaning of owning a CLOCKY as a fun, good-to-look, fashionable gadget) This will also help CLOCKY to build a unique brand. The promise it can make is –â€Å"have fun in waking up each morning†. It can deliver on this promise and gain consumer trust and credibility. ANSWER 2: For justifying recommendations with respect to product, pricing distribution and promotion strategies for CLOCKY, I analyze the following: Product: 1. CLOCKY should mainly be differentiated in its looks (e. g. more colors) and its feel (e. g. softness to hold) to give a wide range of design looks. Given the fact that Nanda has only one product to offer, achieving variety through more designs in color and texture will help CLOCKY appeal more to the gift segment. This will also not cost her much. 2. Nanda should also try and file a trademark protection for â€Å"CLOCKYâ„ ¢Ã¢â‚¬  soon, just to make sure that no one else can infringe on her device name or brand. However, this might be difficult to enforce for a startup, but she should certainly file for trademark protection. Nanda is operating in a mature market with near-perfect competition. There are many players already in her target market and the barriers to entry are very low. You read "Clocky" in category "Essay examples" She also risks potential imitations and knock-offs. The power of buyers is huge, with very low switching costs, and the power of suppliers is fairly low (based on Porter’s 5 Forces analysis). CLOCKY is also susceptible to improved technological innovation, and runs the risk of being obliterated should a better technological design of the device comes through successful that lowers the device’s cost. CLOCKY’s Product Life Cycle (PLC) would decline fairly fast (about a year from my experience, which happens for any electronics innovation). Usually customers are open to purchasing new products from innovators and early adapters early on in the product lifecycle (especially when it comes to gifts and consumer electronics), after which it declines. Nanda thus must seriously consider rolling out new products derived from CLOCKY during its ongoing product lifecycle. One option is to have out co-branded CLOCKY accessories that are sold alongside CLOCKY. CLOCKY is a device that cannot be upgraded much on its own internal computing structure. Hence, the value-add to customers is not much based on the device improvements, actually. The key value-add to customers is the product features, and the benefits that CLOCKY bring in to have a funny wakeup. Nanda thus runs the risk of sustainable product differentiation. She definitely needs to build the CLOCKY brand and protect it from infringement, thereby holding on to CLOCKY’s position in the target gift market. Usually, in the gift market, the brand of a device commands a lot of purchase power, and Nanda could gradually move CLOCKY in this direction. She can also re-position her product as benefiting health, based on how CLOCKY sells and based on the profile of the buyers and their needs. Nanda is currently located in â€Å"New Products – Current Markets† in the North East Corner of Ansoff’s matrix with her CLOCKY product. Her core focus is on product development strategies. Soon, with CLOCKYs sales increasing, she will move to the North West Corner where she has to think of market penetration. Then she will move to the South West Corner for expanding CLOCKY to new markets, where she needs to know of market development strategies. She has to think of her options in her current location in Ansoff’s matrix. Her actions comprise of new product development (developing CLOCKY’s design better (especially related to looks and aesthetics) and preparing for mass manufacture (reducing the time of bring CLOCKY to the market, possibly through outsourcing manufacture in China) and 4 STPs (Segmentation, Targeting and Positioning) primarily based on Product, Promotion, Price and Place. Pricing and Distribution: 1. Nanda should keep the price of CLOCKY close to $40 per piece. This is mainly because she needs market penetration. And to get market penetration, she needs to sell more numbers of CLOCKY. Essentially, the key for a startup company is the time to break-even. Nanda does not have a lot of capital funding to sustain her business. Hence, the key is to offer a reasonably low price and try and capture as much market volume as possible. 2. Nanda should try and sell CLOCKY through her own website (maximum) and through boutique and gift shops (small number) CLOCKY’s profits are dependent on its price, cost of production and volumes sold. From the case, it states that Nanda estimates that the cost of production of CLOCKY is about $15 per unit. If manufactured in China, the total estimate comes to be around $20. If she prices CLOCKY at $40 per unit, and can cut down on CLOCKY’s distribution channel costs, this price would be quite profitable for her – as the price is good for a large Willingness-to-Pay for a gift for the value CLOCKY offers. She would be able to break-even very soon. In order to take advantage of this $40, Nanda needs to cut down on her distribution channel costs. From the case, partnering with retailers who have above 100% markup price will not work for Nanda at the inception of launching CLOCKY. Partnering with gift shops and boutiques is one option, but the majority of CLOCKY units should be sold through the internet. This is also a good attempt to make CLOCKY appear scarce in the market, and create demand. If consumers perceive CLOCKY of being of high value and is not available and accessible very easily through common outlets, it will create demand for CLOCKY. Nanda can greatly leverage upon this pull strategy of CLOCKY in her distribution channel to create more number of CLOCKY units sold. Nanda has a website called http://www. clocky. net (from the case) where interested CLOCKY buyers enter their details and register their interest. Nanda can easily enable buyers to actually order CLOCKY from this same website. It is a classic case of B2C marketing. The distribution channel would be very short and wide, and involve minimum costs for Nanda. Once she gets the online orders, she can coordinate the shipping of CLOCKYs from her manufacturer. Nanda has options of premium pricing, penetration pricing, economy pricing and price skimming with CLOCKY. She can go for Premium Pricing if she can pitch CLOCKY’s message to the right angle about addressing consumers’ basic motivational needs. She can go for price skimming once CLOCKY has been selling a lot. However, even if she goes for Premium Pricing, she does not keep the price very high. A double-the-price of production is good enough for Nanda. Nanda can also go for psychological pricing, responding to consumers’ emotional levels, if her marketing pitch is well along this direction. Promotion strategies: 1. CLOCKY’s message should be quite clear while making its brand promise: it jumps from the air and runs away, making you chase around it and have a fun wakeup. The fact that this is a human-like, personalized device should be the key pitch in promotion strategy. . Nanda should use the internet (along with her own website) to offer deals and update consumers about CLOCKY’s latest activities. Given the fact that her immense PR and media exposure is generating lots of hits on her website, she can use her own website http://www. clocky. net to offer promotions and create consumer purchase influences. 3. Nanda should leverage upon her immense PR and media exposure to build a large word-of-mouth marketing base at the initial stages of launching CLOCKY. This will greatly help in cutting down her advertising costs for CLOCKY. The immense publicity that Nanda is receiving can help position CLOCKY’s brand initially. The publicity can help generate awareness about CLOCKY, and coupled with internet-based blogs and product reviews, immensely helps in word-of-mouth marketing. Word-of-mouth marketing is often a crucial pillar of initial success for a startup company selling a consumer product like a gift. The publicity that she is getting is very good for advertising CLOCKY. Given the fact that Nanda does not have a large budget for advertising, the media publicity can help her greatly. Nanda’s PR and media exposure, as a proxy to CLOCKY’s IMC and promotion strategy, will greatly help Nanda enhance CLOCKY’s brand perception through: a) Reaching CLOCKY’s message at the right time and place to the right customer b) Developing consumers level of understanding and behavior with CLOCKY c) Correctly positioning CLOCKY’s brand in terms of points? of? difference and points? of? parity. d) Motivating consumers to consider purchase of the CLOCKY brand, especially while providing pitch to addressing their fundamental motivations and needs. e) Creating strong brand associations of CLOCKY with Nanda herself. How to cite Clocky, Essay examples Clocky Free Essays What are the key marketing challenges facing Gauri Nanda and how would you prioritize them? 1) Timing Clocky got a lot of media attention approximately a year early from commercialization. The hype it is having might have a negative and positive affect towards when actually Gauri introduce the product to the market. The questions raised was â€Å"Would consumers interested in buying Clocky now be frustrated once they learned that the product was not yet commercially available, or would they be content to wait until Clocky reached the market? † 2) Target market Gauri have to decide whether to focus on â€Å"Fun† or â€Å"Need† target segment. We will write a custom essay sample on Clocky or any similar topic only for you Order Now This is a critical step in the development as it will be difficult to change perception of a product once it gains a certain reputation. 3) Production partnership Gauri have to make a decision whether to partner with a large-scale retailer (Wal-Mart) or to pursue co-branding opportunities with a product development outfit ( iRobot). Both ways offer it’s up and down sides. With a large scale retailer, Gauri face the risk of the product becoming a fad, like Tickle-Me-Elmo. On the other hand, pursuing co-brading opportunities, she might have less control over the product invention. 4) Pricing Gauri have to decide the price for the product. This also will determine the product strategy adopted. Selling to Wal Mart allows Gauri to cash in early but sacrificing the long term potential of the product. Whereas selling to a upper class store allows Gauri to build brand image but it may take longer time to generate enough profit to recoup back the investment. Gauri needs to tackle the challenges from 1 to 4. I feel that the early media attention issue need to be taken care of first and make sure it does not negatively affected the commercialization of the product. Secondly, Gauri needs to determine the target segment which will lead to production partnership decision and ultimately pricing. How would you segment the market for Clocky and on which target market segment(s) should Nanda focus. Explain the value proposition for each? In the article it is mentioned that Clocky’s customer can be put into two camps: â€Å"Need† and â€Å"Fun† market. ) â€Å"Need† market The main customer would be people who found getting out of bed is a serious challenge and disrupted their life in significant ways, such as frequently making them late for work. I feel like Clocky will be a success in this market as it will be seen a solution for those people. In addition to that, the market is currently untapped and Gauri will enjoy first moving advantage. The downside is that the m arket is not as big as the other segment. Although the probability of success is high, the financial gain might not be significant. ) â€Å"Fun† market The customer would be people who currently use an alarm clock. I can see that Clocky will be marketed not a solution but as alternative to tradition alarm clock that has more advance feature. This way there is a risk that the product will be seen as a fad product just like Furby. However, the market is huge and financial gain is significant if the product is a success. Personally I feel the best strategy is for Gauri to focus on short term financial gain and focus on the â€Å"fun† market. There is a big chance that the product might have a short life, like furby but Gauri would be able to gain a significant financial gain in a short period of time. The need market is not very attractive to me because of the size of the market. Based on what you believe to be the most feasible/most valuable positioning, what are the key components of a marketing launch plan including:   product design/features, pricing, retail channels and distribution plan, manufacturing location, and marketing communications. My goal with this product would be to generate as much profit as possible in the shortest amount of time. I do not think building a brand and spend years on this product is worth the effort from financial perspective. With this in mind, the strategy that I would adopt is a short term strategy that will maximize short term profit. The segment I would be targeting is the â€Å"Fun† market. I would market Clocky as an advanced alarm clock that is innovative and â€Å"fun† to have. The feature would be kept at the minimal (moving alarm clock) and the design would be as describe in the case â€Å"lighthearted features, such as his furry exterior and playful nature, depicting him almost as a robotic household pet. I would form a partnership with Target and use them as the main distribution channel. The pricing would be set a low point around $30 (considering that traditional alarm clock sold around $15). With Target’s mark up around 144%, the retail price would be $40. The manufacturing location will be in China as it offers the lowest cost of manufacturing. Assuming the cost of goods is $15, this will offer 100% margin. The media communication used would be TV and magazine advertisement. The advertisement is catered toward general audience that buy alarm clock. How to cite Clocky, Papers

The Curious Incident of the Dog in the Night

The Curious Incident of the Dog in the Night-Time Essay Explore the techniques used by Mark Haddon to convey the main characters autism in The Curious Incident of the Dog in the Night-Time' The Curious Incident of the Dog in the Night-Time is an interesting and meaningful story full of betrayal, swindles, hatred and truth. Mark Haddon begins the story with a boy called Christopher who you would think that is ordinary and he discovers that his next door neighbors dead and has been killed intentionally due to the way that it has been murdered. The clue was that a fork was stabbed into the dog which meant it was premeditated. For this reason the story becomes a murder novel as well as a story of his life. As the story follows on Mark Haddon depicts in an unusual but understanding way that Christopher suffers from Aspergers Syndrome and Autism due to the way he socializes with others and his emotional well being. He is never ebullient and does not understand ones feelings or their character. Mark Haddon shows that the reader would think that Christopher is eccentric however you will find out that he suffers from Aspergers Syndrome and Autism. While Christopher tries to inve stigate he reveals the truth about his mother, the dog and his life is never how it was before. The story unravels itself to nothing but the whole truth. We will write a custom essay on The Curious Incident of the Dog in the Night-Time specifically for you for only $16.38 $13.9/page Order now In the story Mark Haddon has used first person narration and this is extremely effective as you can see in the mind of Christopher and as well as it being effective; the main character who is Christopher is Autistic and is a victim of Aspergers Syndrome. For this reason you can see through the eyes of Christopher and you feel what he is feeling and the reader can feel as if he is behaving in a way that he suffers from Aspergers and Autism. Nevertheless, Mark Haddon gives the reader a feeling that they are unable of communicating or transorting with others in a humorous or sarcastic manner. Christopher also does not understand simple things such as metaphors and he relates his conversations verbatim without interpretation or commentary other than how they make him feel. The reader then ends up filling in the blank spaces and feeling the slightest emotion for Christopher due to the first person narrative in the story. The sentimental subtext is such a wide space that the reader fills i t and this is the effect of the narrative style. In these parts the author Mark Haddon gives the most effective part of each persons viewpoint. The narrative style of the story makes the reader have a place dissimilar to any other characters in the book. Christopher, a 15 year old boy is quite a intellectual thinker, and he needs to have distinct motivation to understand a hard situation. For example, Christopher cannot understand facial expressions for the fact that they move too fast for him to comprehend. As a result of this, visualizations, charts, graphs, pictures and diagrams are used during the period of this book when Christopher is trying to imply something to the reader. The maps and diagrams which Christopher uses inn the story aids himself in identifying his place on earth so that he does not act in an unusual or irritating way which he is nit aware of. This part of the story shows the reader that Christopher is Autistic, suffers from Aspergers Syndrome and has a difficult in coping with everyday things. The topic of mathematics is one thing in which Christopher likes to his heart and makes him settled and steady in his disastrous life. Moreover, the first person is both immovable and adamant with his desire for mathematics. Christopher makes attempts of apprehending the confusing chaos which surrounds him by doing mathematical calculations in his mind to keep him relaxed. For example, on page 100 Christopher shows how little but hard looking dilemmas can sometimes be depicted with an easy mathematical solution. He shows as an example for readers a simple description of the ways in which arises from a logistic equation that shows the population of a system of animals as Nnew = KNold (1 Nold). This pictures Christophers liking for mathematics and how it keeps him calm and steady when solving mathematical equations. .uefa0efe585ab4959b5d331f59afae118 , .uefa0efe585ab4959b5d331f59afae118 .postImageUrl , .uefa0efe585ab4959b5d331f59afae118 .centered-text-area { min-height: 80px; position: relative; } .uefa0efe585ab4959b5d331f59afae118 , .uefa0efe585ab4959b5d331f59afae118:hover , .uefa0efe585ab4959b5d331f59afae118:visited , .uefa0efe585ab4959b5d331f59afae118:active { border:0!important; } .uefa0efe585ab4959b5d331f59afae118 .clearfix:after { content: ""; display: table; clear: both; } .uefa0efe585ab4959b5d331f59afae118 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uefa0efe585ab4959b5d331f59afae118:active , .uefa0efe585ab4959b5d331f59afae118:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uefa0efe585ab4959b5d331f59afae118 .centered-text-area { width: 100%; position: relative ; } .uefa0efe585ab4959b5d331f59afae118 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uefa0efe585ab4959b5d331f59afae118 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uefa0efe585ab4959b5d331f59afae118 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uefa0efe585ab4959b5d331f59afae118:hover .ctaButton { background-color: #34495E!important; } .uefa0efe585ab4959b5d331f59afae118 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uefa0efe585ab4959b5d331f59afae118 .uefa0efe585ab4959b5d331f59afae118-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uefa0efe585ab4959b5d331f59afae118:after { content: ""; display: block; clear: both; } READ: The Shallows: A Rhetorical Analysis EssayChristopher needs truth in his life due to his Autism and Aspergers Syndrome. The reason for this is because he cant tell if anyone is lying or telling a joke and this world is very confusing to him. He is not either an optimistic person as he judges how the days will be due to the colors of cars. Moreover, Christopher needs the truth due to the cause that he is trying to solve a murder mystery and if he does not get important or major facts of the murder then his investigation will be a fail and he wont be able to proceed. Even though Christopher is a boy always willing to know the truth he doesnt have the courage at times to tell the whole truth in which he states are white lies. This shows that Christopher has an idea of what he is doing most of the time and can be truthful but not quite at times. Wellington, who is the next door neighbors dog died and Christopher had discovered it. Christopher, who is illiterate of simple things picked up the dog and got himself into trouble. This is when his mind gives him the urge to solve the murder mystery about this dog Wellington which is mainly what the book is about. Christopher reveals the truth about Wellington and discovers that his own dad had murdered the dog. Lies, lack of trust and betrayal enter these two characters and Christophers life turns upside down for the journey of truth and faith. Christopher then finds the truth about his mother and for the first time his emotions start to really come out. He becomes dizzy and confused with this tragic moment and he visualizes his mothers handwriting everywhere. He did not even mind when his father touched him but normally he screams or used physical violence. The moment Christopher finds out that his mum did not die from a heart attack; he hated his dad for all he could imagine. There is a twist in the story after these moments and the intent in Christophers mind now in to look for and find his mum. Sympathy is shown to Christopher by the sorrowfulness depicted for him but the hatred shown to his dad. In conclusion, The Curious Incident of the Dog in the Night-Time is a great and indefinable story which gives you a describable way that the reader can understand how a 15 year old boy who suffers from Aspergers Syndrome thinks daily and his special needs. This is a story has everything in it; from happiness, trust and joy to the dark depths of betrayal, hatred and deceitful tales. This book has taught me how life is hard, how one suffers ad how simple things for us are complicated to an Autistic 15 year old boy. In the events that have occurred in the story; they have enlightened me about what an advantage normal people have then one that is Autistic or suffers from Aspergers Syndrome. Overall, I think that Mark Haddon has produced a story like no other including both sorrow and happiness into one book that touches your heart.